Strategy & Experience Design (SED)

 
 

24 ects

 
 
 
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The track is designed to provide students with an understanding of basic methods for producing and designing digital media products and services, concept and design processes, and strategic decisions related to digital media. The courses and business projects conducted during the summer are focusing on strategic design processes, user experience design, and visual prototyping in digital services.

Strategy & Experience Design courses follow a three week module structure, which helps to form different types of course contents while supporting the business project course work.

Courses

  1. Strategic Design

  2. User Experience Design

  3. Prototyping & Implementation

  4. Business Project

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Strategic Design

47C58300
6 ECTS

Lecturer:
Juska Teittinen, Designer

Course dates:
3.–7.6.2019
1.–5.7.2019
5.–9.8.2019

Strategic design is not so much an individual skill as an organizational capability. This course will teach you how to build and manage this competence. We will examine how the design theory and the theory of the business align and learn about the technical, human and conceptual expertise necessary for the task.

Key Topics

  • What is strategic design

  • Conducting design research

  • Distilling insights from data

  • Concept design

  • Business design

  • Understanding behaviour

  • Communicating your designs


 

User Experience Design

47C58400
6 ECTS

Lecturer:
Matias Pietilä, Head of Design, Qvik

Course dates:
10.–21.6.2019
12.–16.8.2019

Based on the insights from the first phase, the groups will ideate the creative concepts towards the overall focus and design principles for the project. Skills and tools in this phase include for example paper prototyping, layouts and sketching, interaction design, and visual communication.

Key Topics

  • How to present research

  • Design strategy in practice

  • Functional design

  • Emotional design

  • Usability principles and metrics


 

Prototyping & Implemen-tation

47C58500
6 ECTS

Lecturer:
Anne Pasanen, Designer

Course dates:
8.–19.7.2019
19.–23.8.2019

Prototyping and Implementation course aims to provide the students with an understanding of basic methods and techniques for producing and designing digital media products. During the course students will be introduced to Adobes programs as well as the basics of design, prototyping and implementation. The course is about actual doing, learning and designing.

Key Topics

  • Prototyping

  • Typography

  • Visual Design

  • Implementation

  • Adobe CC programs: Photoshop

  • Indesign

  • Illustrator

 

Business Project

47C48000
6 Credits
Laura Sivula

27.5.–30.8.2019

The objective of the Business Project is to apply the theory learned during the conceptual courses in practice. The projects completed during the summer will be based on real-life needs of collaborating companies. The project weeks are dedicated to the project and events related to it. The participants will also be working on the project during the courses, especially on the lecture-free project days. The course will consist of workshops, group work, lectures and other events.

The course will start with Business Project workshop week, which purpose is to provide the participants with the necessary background for participation in ITP business projects. During this week, business project groups will have their first meetings with the client company. There will also be training for project work and participants will learn more about working in intercultural, multidisciplinary teams.

Key Topics

  • Integration of the skills and knowledge acquired during prerequisite courses

  • Business Project workshops

  • Planning and conducting of business projects throughout the summer

  • Development of personal team-working skills and abilities.