Strategy & Experience Design (SED)


24 ects


The track is designed to provide students with an understanding of basic methods for producing and designing digital media products and services, concept and design processes, and strategic decisions related to digital media. The courses and business projects conducted during the summer are focusing on strategic design processes, user experience design, and visual prototyping in digital services.

Strategy & Experience Design courses follow a three week module structure, which helps to form different types of course contents while supporting the business project course work.


  1. Strategic Design

  2. User Experience Design

  3. Prototyping & Implementation

  4. Business Project


Strategic Design


Juska Teittinen, Designer

Course dates:

Strategic design is not so much an individual skill as an organizational capability. This course will teach you how to build and manage this competence. We will examine how the design theory and the theory of the business align and learn about the technical, human and conceptual expertise necessary for the task.

Key Topics

  • What is strategic design

  • Conducting design research

  • Distilling insights from data

  • Concept design

  • Business design

  • Understanding behaviour

  • Communicating your designs


User Experience Design


Matias Pietilä, Head of Design, Qvik

Course dates:

Based on the insights from the first phase, the groups will ideate the creative concepts towards the overall focus and design principles for the project. Skills and tools in this phase include for example paper prototyping, layouts and sketching, interaction design, and visual communication.

Key Topics

  • How to present research

  • Design strategy in practice

  • Functional design

  • Emotional design

  • Usability principles and metrics


Prototyping & Implemen-tation


Anne Pasanen, Designer

Course dates:

Prototyping and Implementation course aims to provide the students with an understanding of basic methods and techniques for producing and designing digital media products. During the course students will be introduced to Adobes programs as well as the basics of design, prototyping and implementation. The course is about actual doing, learning and designing.

Key Topics

  • Prototyping

  • Typography

  • Visual Design

  • Implementation

  • Adobe CC programs: Photoshop

  • Indesign

  • Illustrator


Business Project

6 Credits
Laura Sivula


The objective of the Business Project is to apply the theory learned during the conceptual courses in practice. The projects completed during the summer will be based on real-life needs of collaborating companies. The project weeks are dedicated to the project and events related to it. The participants will also be working on the project during the courses, especially on the lecture-free project days. The course will consist of workshops, group work, lectures and other events.

The course will start with Business Project workshop week, which purpose is to provide the participants with the necessary background for participation in ITP business projects. During this week, business project groups will have their first meetings with the client company. There will also be training for project work and participants will learn more about working in intercultural, multidisciplinary teams.

Key Topics

  • Integration of the skills and knowledge acquired during prerequisite courses

  • Business Project workshops

  • Planning and conducting of business projects throughout the summer

  • Development of personal team-working skills and abilities.