Strategy & Experience Design (SED)


24 ects


The track is designed to provide students with an understanding of basic methods for producing and designing digital media products and services, concept and design processes, and strategic decisions related to digital media. The courses and business projects conducted during the summer are focusing on strategic design processes, user experience design, and visual prototyping in digital services.

Strategy & Experience Design courses follow a three week module structure, which helps to form different types of course contents while supporting the business project course work.

The courses are run in sprints of three weeks, each followed by a project work week. The lectures take place on Mondays, Tuesdays, Thursdays, and Fridays at 9-12.30 - any exceptions are informed to students directly.


  1. Strategic Design

  2. User Experience Design

  3. Prototyping & Implementation

  4. Business Project


Strategic Design


Experiences that reach people through many different touch-points are discussed and discovered during the lectures. Design skills such as the ability to ideate, research, visualise and organise information is used to get a holistic understanding for design in strategic level. The hands-on work is information, end-user and technology driven. Focus is on design skills: research, ideation, visualisation, and organising information.

Course work is based on lectures and hands-on design work in the studio and on the field. Students are required to regularly report on the progress of their work.

Key Topics

  • What is strategic design

  • Conducting design research

  • Distilling insights from data

  • Concept design

  • Business design

  • Understanding behaviour

  • Communicating your designs


User Experience Design


Based on the insights from the first phase, the groups will ideate the creative concepts towards the overall focus and design principles for the project. Skills and tools in this phase include for example paper prototyping, layouts and sketching, interaction design, and visual communication.

Key Topics

  • How to present research

  • Design strategy in practice

  • Functional design

  • Emotional design

  • Usability principles and metrics


Prototyping & Implemen-tation


Prototyping and Implementation course aims to provide the students with an understanding of basic methods and techniques for producing and designing digital media products. During the course students will be introduced to Adobes programs as well as the basics of design, prototyping and implementation. The course is about actual doing, learning and designing.

Key Topics

  • Prototyping

  • Typography

  • Visual Design

  • Implementation

  • Adobe CC programs: Photoshop

  • Indesign

  • Illustrator


Business Project

6 Credits
Laura Sivula


The objective of the Business Project is to apply the theory learned during the conceptual courses in practice. The projects completed during the summer will be based on real-life needs of collaborating companies. The project weeks are dedicated to the project and events related to it. The participants will also be working on the project during the courses, especially on the lecture-free project days. The course will consist of workshops, group work, lectures and other events.

The course will start with Business Project workshop week, which purpose is to provide the participants with the necessary background for participation in ITP business projects. During this week, business project groups will have their first meetings with the client company. There will also be training for project work and participants will learn more about working in intercultural, multidisciplinary teams.

Key Topics

  • Integration of the skills and knowledge acquired during prerequisite courses

  • Business Project workshops

  • Planning and conducting of business projects throughout the summer

  • Development of personal team-working skills and abilities.