The investments in Polish markets by the company has created a need for future recruitments, but Stora Enso Poland lacks an employer branding strategy and digital channels to implement it with.
Through excessive research, which included a week long trip to Poland, and collaboration with the client the team was able to identify issues to solve. Localized brand awareness, lack of presence in digital channels and lack of tools to reach quality job applicants were focused together with building employer brand by inspiring stories from employees.
The concept includes step by step manual how digital channels should utilise in order to reach, engage and convert new job applicants. Tools for measuring the performance of digital channels were added to ensure continuous improvement as well the practical recommendations for implementing the tactical plan.
The goal of the project was to design a new mobile service for S-Pankki that caters to the millennial segment. Using questionnaires, interviews and workshop methods, the team conducted user research in the segment to understand the user frictions with the existing solutions and their needs regarding future applications. To complement this local understanding, market research was conducted, and the key trends in the financial industry were identified and analysed.
The team created a service concept that focused on a chat-based banking solution that would be integrated to S-Pankki's existing service platform. Easier access to information, personalized services and more engaging interaction would ultimately lead to the situation where users would be more inclined to interact with their finances, gain better control over them and make better financial decisions.