The track provides students with a clear understanding of ICT consulting and business models, new digital business opportunities, and the information ecosystem. The courses and business projects students are working on during the summer are focusing on the current ICT trends, big data, IoT, data-driven decision making, mobile business, disrupting technologies, and usability.
Information & Service Business courses follow a three week module structure, which helps to form different types of course contents while supporting the business project course work.
Managing Software and Service Business
This course explores issues in managing the business of software and services. The key issues faced by SME’s and start-ups over the lifecycle of a software venture from an idea to a product and further to maintaining the product and business. One focus area is the coordination of software and business development. The course provides students with skills to manage the business side of a software business. The course is highly interactive, consisting of lectures, visitor cases and assignments.
Productization of digital service ideas
Product vs. service
Financing a venture
Managing product development and growth
Making the software business case
Managing the product life-cycle
Achieving Strategic Advantage Through Distributed Technologies
This course explores the implementation of business models, strategies and tactics made possible by modern information technology. Ubiquitous, inexpensive network connectivity, improved development technologies, better packaged software and outsourcing have dramatically expanded the range of strategic options for managers. This course provides students with frameworks and tools to develop, implement and manage business models effectively and efficiently in a rapidly evolving environment.
Types of business models
Budgeting and return on IT investment
Enterprise and service oriented architecture
Can IT still be strategic?
The buy vs. build decision
Selecting and managing vendors
Managing and assessing software development
Content and knowledge management
Data Driven Decision Making
Business analytics is in the intersection of business and technology. Companies gather a large amount of data to aid business governance. Information is being captured everywhere we look and used to make business decisions from product development and advertising to hiring. Data and algorithms have a tendency to outperform human intuition in a wide variety of circumstances. On this course you will learn how to identify different data resources, differentiate between numbers and numbers that matter, basics of data visualisation and how to persuade with data.
Why data matters
Quality of data
Analysis and interpretation
Persuading with data
The objective of the Business Project is to apply the theory learned during the conceptual courses in practice. The projects completed during the summer will be based on real-life needs of collaborating companies. The project weeks are dedicated to the project and events related to it. The participants will also be working on the project during the courses, especially on the lecture-free project days. The course will consist of workshops, group work, lectures and other events.
The course will start with Business Project workshop week, which purpose is to provide the participants with the necessary background for participation in ITP business projects. During this week, business project groups will have their first meetings with the client company. There will also be training for project work and participants will learn more about working in intercultural, multidisciplinary teams.
Integration of the skills and knowledge acquired during prerequisite courses
Business Project workshops
Planning and conducting of business projects throughout the summer
Development of personal team-working skills and abilities.