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Visual Communications

  • Aalto University School of Business Ekonominaukio 1 02150 Finland (map)

Lectured by:

Anne Pasanen
Impact strategist, service & visual designer, entrepreneur
Visiting lecturer at Aalto University
anne.pasanen@aalto.fi

“I love to collaborate with people, teams, and businesses to develop design systems, strategies, and processes to do better and more impactful creative work. With a background in human-centered design and visual design, I combine empathy for the user experience and the awesomeness of HSD with the vision of making an idea come to life by making it real.”

Lecture topics
The visual communication lecture studies the conveyance of ideas and information into a visually compelling, effective and narrative form. The lecture presents strategies for presentation, guidelines and practical tips to create visually appealing layouts and ways to convey storytelling into an empathic tool for a presentation. 

Learning goals

  • Define a presentation strategy

  • Design for visually appealing presentations

  • Guidelines and practical tips for visual design

  • Storytelling through service design tools

Teaching methods
Lecture and workshop

Earlier Event: July 10
Company visit
Later Event: July 11
Alumni talk: Innovation culture